Portland, Oregon · Multidisciplinary creative
Artist / Entrepreneur / Creator / Visionary
01 / Approach
From music to marketing, art to activations, I turn ideas into impact across every medium.
02 / Selected work
01 · Brand ecosystem
Produce Portland was a Portland-based creative brand and collective built around apparel, music, art, and community. As co-founder, I helped build its identity, products, partnerships, events, and creative ecosystem from the ground up.
Brand identity · Graphic apparel · Capsule releases · Photoshoots · Artist relations · Events · Social · Partnerships · Designer coordination · Product development
02 · Apparel collaboration
A true hometown partnership. The Portland Gear collaboration brought Produce to the streets through exclusive co-branded designs, Produce-dyed pieces, and a shared mission to represent Portland with pride.
I led creative direction across apparel, campaign imagery, and product rollout—translating the Produce identity into a three-piece collaborative collection that sold out its initial stock.
03 · Apparel & retail
From local brand to sports culture. Creative development, product direction, designer coordination, campaign photography, and presentation helped move Produce into professional sports culture and the Moda Center retail environment.
The three-piece collection included a puffer jacket, graphic tee, and blanket, supported by an activated retail space inside the Moda Center.
04 · Live experience
A Produce and Red Bull activation built around live music, local artists, and a branded environment. Programming, creative coordination, and performance turned the retail space into a cultural moment.
From pop-ups to in-store activations, the experiences brought people together, fueled creativity, and connected Red Bull with Portland’s local creative community.
Creative retreats across Oregon
Artists make.
05 · Creative community
Temporary creative environments around Oregon brought together artists, producers, photographers, videographers, studios, and other resources—turning each retreat into an active production environment.
Airbnbs became temporary studios where artists could create, collaborate, and experiment outside traditional spaces. I helped develop the concept and coordinate resources so participants could leave with music, visual assets, new relationships, and new ideas.
06 · Artist merchandise
I designed the Proud Sex Worker and I Support Sex Workers graphics, developed the garment concepts, and coordinated outsourced production within the project budget.
The finished pieces were distributed through Makonnen’s team and worn by figures including Adam22 and Yung Gravy. The work used art and fashion to spark dialogue, show support, and bring visibility to conversations that are often overlooked.
07 · Lifestyle brand
Pulp Club is a lifestyle brand within the Produce world. From apparel to accessories, it represents fun, flavor, and creative expression through a playful, character-led visual system.
The brand was shaped across apparel, product concepts, packaging, brand voice, and launch planning—with the complete collection designed to feel related while letting each flavor and character carry its own personality.
08 · Artist world
I independently develop Bocha as a multidisciplinary artist and entertainment brand—managing release campaigns, merchandise, website direction, visual identity, partnerships, PR, distribution, publishing, sync, events, and creative production.
The work blends raw emotion, gritty production, and honest storytelling to represent Portland on a global stage: 2M+ streams, national touring, SOB’s NYC, publishing, and brand or sync placements with Marmoset, Nike, Adidas, and Dr. Martens.
09 · Album world · 2026
Sour Grapes is Bocha’s latest album: a bold, bittersweet body of work blending raw storytelling with heavy bass, melodic textures, and unapologetic Portland energy across 11 records.
More than an album, it is a connected creative world spanning the grape character, typography, apparel, bags, promotional materials, digital assets, and an interactive game that gives audiences another way to enter the project.
03 / What I bring
04 / Contact