Experiences / Selected work
From temporary studios to live performances and retail activations, William builds environments where brands, artists, products, and communities meet in real life.
01 · Creative retreats across Oregon
Temporary creative environments where artists could step outside the usual room, make together, and leave with more than they arrived with.
Airbnbs became working studios for artists, producers, photographers, and videographers. William helped develop the concept, coordinate people and resources, and shape each retreat into a space for music, visual assets, collaboration, and new relationships.
02 · Live music · Local artists · Brand activation
A retail space transformed into a live cultural moment built around Portland music and community.
Produced with Red Bull inside the Produce environment, the activation brought together programming, performance, brand integration, and creative coordination. The experience connected a global partner with the energy of Portland’s local creative scene.
03 · Apparel · Retail · Sports culture
A local creative brand moved into professional sports culture through product, campaign, and an activated Moda Center retail environment.
William led creative development, product direction, designer coordination, campaign photography, and presentation for a three-piece collection spanning a puffer jacket, graphic tee, and blanket.
The through line